Come back here after and let me know what you think.
Showing posts with label advertising design. Show all posts
Showing posts with label advertising design. Show all posts
Monday, April 11, 2011
Interview
Sorry that I'm falling behind on my posts here; I have some interesting stuff to write about when I can sit down & do it! Meanwhile, check out this interview that I did for the Design Department at UCLA Extension.
Thursday, January 06, 2011
Something to Do in L.A. Tonight!
Come on by and say hello! AD 2010
Thursday, January 6th, 7:00 PM - 9:00 PM
1010 Westwood Blvd. 4th Floor
Los Angeles, CA 90024
facebook page
Wednesday, December 22, 2010
Gallery Show!
Happy holidays, everyone! It's been busy lately, juggling freelance work, school and the usual end-of-year holiday rigmarole. 2010 has decidedly not been one of my favorite years, I'm sorry to say, but I have high hopes for 2011.
I'm pleased to report that the Design Department at UCLA Extension has decided to show off the work from the Advertising Design class that I just completed. We're putting together a gallery show featuring the work of nine artists (including me), from our three major projects: campaigns for The Museum of Contemporary Art (MOCA), Coda Automotive, and a series of personal initiatives.
The show begins on January 6th, and is open to the public. For more info about our opening party, see below, and check out our facebook event page.
AD 2010 Gallery Show
Thursday, January 6, 2011 · 7:00pm - 9:00pm
010 Westwood Blvd. 4th Floor, Los Angeles, CA 90024
http://www.facebook.com/event.php?eid=180365738656756
Have a safe & happy new year!
I'm pleased to report that the Design Department at UCLA Extension has decided to show off the work from the Advertising Design class that I just completed. We're putting together a gallery show featuring the work of nine artists (including me), from our three major projects: campaigns for The Museum of Contemporary Art (MOCA), Coda Automotive, and a series of personal initiatives.
The show begins on January 6th, and is open to the public. For more info about our opening party, see below, and check out our facebook event page.
AD 2010 Gallery Show
Thursday, January 6, 2011 · 7:00pm - 9:00pm
010 Westwood Blvd. 4th Floor, Los Angeles, CA 90024
http://www.facebook.com/event.php?eid=180365738656756
Have a safe & happy new year!
Saturday, October 23, 2010
Advertising Design Class
Regular readers of this blog know that I've recently been taking courses at UCLA Extension, working toward my certificate in Advanced Print & Graphic Communication.
(Regulars will also notice that I've just redesigned the look of my blog. This current iteration is just an experiment; I'm just playing around with the design. This one probably wont last very long, so don't get used to it! I would appreciate some feedback, though, if anyone cares to comment)
Anyway, one of my current UCLA courses is Advertising Design, and I thought I'd share some of my schoolwork with you.
This class has been a lot of fun. We just finished a campaign for the Museum of Contemporary Art, Los Angeles (MOCA), as our first project. Basically, the assignment was to design a marketing strategy to attract a new, younger demographic to the museum, using a new "Street Art" exhibition as a draw.
The first couple of weeks was all research. We interviewed people from the group(s) we wanted to attract, learning their feelings about museums, art generally, and contemporary art in particular. We gathered information about their lifestyles, interests and desires.
Using the collected data, we decided on five archetypes for our demographic groups, and then created detailed "personas" to whom we would target our campaigns. After a (short) bit of in-class brainstorming, we students were given a mere week to develop a comprehensive campaign that we had to present (with a visual slideshow) at our next meeting. It was a huge amount of work, considering that this isn't our full-time job!
I LOVED IT.
The whole process was fascinating. My presentation included 10 slides (later expanded to 14), that outlined the goals and challenges of the campaign, the results of my research, and then several slides detailing my marketing ideas, which included some changes to MOCA's programming and in-museum experience. Fortunately, we didn't need to address any particular budget for our campaigns, so we could propose anything we wanted.
Here a few highlights from my slideshow...
I really enjoyed putting together the presentation. Less fun for me was actually getting up in front of the class and presenting it; let's just say I'm not the greatest public speaker! One thing that helped was that I'd written a script to go along with the slideshow, that allowed me to go greater into depth about my ideas, letting the slides simply act as interesting visuals and bullet-points.
In "real life," my experience in the world of advertising is limited, but I must say that I find the whole process to be thrilling. I'm looking forward to the next project in school, and keeping an eye out for any "real world" opportunities that may present themselves.
(Regulars will also notice that I've just redesigned the look of my blog. This current iteration is just an experiment; I'm just playing around with the design. This one probably wont last very long, so don't get used to it! I would appreciate some feedback, though, if anyone cares to comment)
Anyway, one of my current UCLA courses is Advertising Design, and I thought I'd share some of my schoolwork with you.
This class has been a lot of fun. We just finished a campaign for the Museum of Contemporary Art, Los Angeles (MOCA), as our first project. Basically, the assignment was to design a marketing strategy to attract a new, younger demographic to the museum, using a new "Street Art" exhibition as a draw.
The first couple of weeks was all research. We interviewed people from the group(s) we wanted to attract, learning their feelings about museums, art generally, and contemporary art in particular. We gathered information about their lifestyles, interests and desires.
Using the collected data, we decided on five archetypes for our demographic groups, and then created detailed "personas" to whom we would target our campaigns. After a (short) bit of in-class brainstorming, we students were given a mere week to develop a comprehensive campaign that we had to present (with a visual slideshow) at our next meeting. It was a huge amount of work, considering that this isn't our full-time job!
I LOVED IT.
The whole process was fascinating. My presentation included 10 slides (later expanded to 14), that outlined the goals and challenges of the campaign, the results of my research, and then several slides detailing my marketing ideas, which included some changes to MOCA's programming and in-museum experience. Fortunately, we didn't need to address any particular budget for our campaigns, so we could propose anything we wanted.
Here a few highlights from my slideshow...
I really enjoyed putting together the presentation. Less fun for me was actually getting up in front of the class and presenting it; let's just say I'm not the greatest public speaker! One thing that helped was that I'd written a script to go along with the slideshow, that allowed me to go greater into depth about my ideas, letting the slides simply act as interesting visuals and bullet-points.
In "real life," my experience in the world of advertising is limited, but I must say that I find the whole process to be thrilling. I'm looking forward to the next project in school, and keeping an eye out for any "real world" opportunities that may present themselves.
Tuesday, October 05, 2010
More Class!
Wow, I can't believe it's been nearly a month since my last post. I guess things have been busy around here since the new school year started for my son, and for me.
This semester I'm taking two courses toward the completion of my Certificate in Advanced Print & Graphic Communication: Advanced Typography and Advertising Design. So far, I am happy to report that both classes are exceptional.
My last class (Publication Design ) was kind of a mixed bag. Since I work in publishing, much of the material was familiar. In addition, this particular course was taught online, and lacked the creative interaction and collaborative energy that has been so stimulating for me since I started taking these courses. I've heard many complaints from other students about the online classes at UCLA Extension. They really need to work on making the experience more interactive. By coincidence, I am currently building an online class for the Academy of Art University in San Francisco. They appear to have a much better grasp on how to replicate the classroom environment online. In some ways, my UCLA class was a valuable lesson on what not to do in that regard!
That said, the best part of Publication Design was working on the homework assignments. I enjoyed stretching my creative legs, working on the kinds of projects that don't normally cross my desk as freelance assignments. I'm really getting into the whole graphic design "thing," and would like to do more of it on the future.
In my last post, I showed off a book cover design I was working on. Since then, I received some feedback from my instructor, and I tweaked it a bit. She admonished me for stretching the type on the logo (rightly so!), and felt the gun was an unnecessary element. Below is my new version. I'm not entirely sold on it, but admit that it is easier to look at than my first attempt...
My two new courses have been very interesting, and I'm happy to be back in the physical classroom, interacting with other humans! I may have said it before, but I think I've been freelance too long! Both classes are very conceptual, and we're digging deeply into the creative processes of typography and the world of advertising. For the past two weeks in Advanced Typography, we have been playing with letter forms to give different meanings to old adages. This was a lot of fun, actually. For the first week, we had to physically cut & paste pieces of type onto paper (like making a ransom note), experimenting with shapes, sizes and space. Later, we scanned the letters and continued the process digitally, creating many versions with different meanings. Here are a couple of mine that I like...
Fun stuff. The instructor is great. He gets so excited about type that he is exactly the guy you want to teach you this class. He's really trying to push us all out of our comfort zones, encouraging us to go "out there" with our designs. I'm already learning a lot.
Tonight I have my advertising class--also great fun. We've been doing research as we build a whole campaign for an art museum. Very interesting work, I'll have to tell you all more about it later. In fact, I need to buckle down and finish my homework assignment right now, so it's time to sign off. Excuse me while I get my Donald Draper on!
This semester I'm taking two courses toward the completion of my Certificate in Advanced Print & Graphic Communication: Advanced Typography and Advertising Design. So far, I am happy to report that both classes are exceptional.
My last class (Publication Design ) was kind of a mixed bag. Since I work in publishing, much of the material was familiar. In addition, this particular course was taught online, and lacked the creative interaction and collaborative energy that has been so stimulating for me since I started taking these courses. I've heard many complaints from other students about the online classes at UCLA Extension. They really need to work on making the experience more interactive. By coincidence, I am currently building an online class for the Academy of Art University in San Francisco. They appear to have a much better grasp on how to replicate the classroom environment online. In some ways, my UCLA class was a valuable lesson on what not to do in that regard!
That said, the best part of Publication Design was working on the homework assignments. I enjoyed stretching my creative legs, working on the kinds of projects that don't normally cross my desk as freelance assignments. I'm really getting into the whole graphic design "thing," and would like to do more of it on the future.
In my last post, I showed off a book cover design I was working on. Since then, I received some feedback from my instructor, and I tweaked it a bit. She admonished me for stretching the type on the logo (rightly so!), and felt the gun was an unnecessary element. Below is my new version. I'm not entirely sold on it, but admit that it is easier to look at than my first attempt...
My two new courses have been very interesting, and I'm happy to be back in the physical classroom, interacting with other humans! I may have said it before, but I think I've been freelance too long! Both classes are very conceptual, and we're digging deeply into the creative processes of typography and the world of advertising. For the past two weeks in Advanced Typography, we have been playing with letter forms to give different meanings to old adages. This was a lot of fun, actually. For the first week, we had to physically cut & paste pieces of type onto paper (like making a ransom note), experimenting with shapes, sizes and space. Later, we scanned the letters and continued the process digitally, creating many versions with different meanings. Here are a couple of mine that I like...
Fun stuff. The instructor is great. He gets so excited about type that he is exactly the guy you want to teach you this class. He's really trying to push us all out of our comfort zones, encouraging us to go "out there" with our designs. I'm already learning a lot.
Tonight I have my advertising class--also great fun. We've been doing research as we build a whole campaign for an art museum. Very interesting work, I'll have to tell you all more about it later. In fact, I need to buckle down and finish my homework assignment right now, so it's time to sign off. Excuse me while I get my Donald Draper on!
Subscribe to:
Posts (Atom)